Let’s talk ink
“What?! Isn’t it enough to know the difference between a banner stand and a tension-fabric backdrop?”
Yes… and no.
Making a dynamite trade show display hinges on details: file formats, image resolution, fabric quality, frame material, construction design… Ink.
“Your artwork’s colors are off. We need you to fix it in order for us to print your design correctly and meet your deadline.”
Dye-sublimation is not a term that comes up in everyday conversation. However, start researching trade show booth displays and it crops up left and right: read a few product descriptions and you’ll quickly intuit that it’s important and also a major selling point. So, what’s the big deal?
There are a lot of trade show display manufacturers out there. How many of them have you researched? You know, learned the company history, investigated their processes, found their physical location...
This is it. Time to order your trade show exhibit’s cornerstone: the background display.
Are you skeptical about the benefits of exhibiting at trade shows? Think the whole trade show thing is a bunch of hooey? You may want to reconsider.
Effective trade show booth design is structured around a focal point. Most often, this is your display. Be it a banner stand, a pop-up display, or a hybrid display, these structures fill your space and set the tone for the rest of your booth. However, your display needs support. It needs back-up devices to help it shine and further your overall message.
Hello! Welcome to the wonderful world of trade show displays!
No one wants to flop, especially when trying something new - like a trade show. Unfortunately, being new puts you at a disadvantage. You're overwhelmed, prone to mistakes and just plain nervous. Despite your best intentions, you aren't functioning at your best. This is part and parcel of being a novice. It's going to happen on some level.
There's nothing like having some elbow room, especially at a trade show where space is at a premium. Choosing a big space is a big decision - and a big investment. You don't want to squander it.
