In order to make any trade show a success, it's vital that your company construct a comprehensive social media marketing strategy to implement before, during, and after a show.
Social media has become the primary way that people and businesses communicate with each other, because it's easy, convenient, and immediate.
Not only that, social media has also become one of the most economical and successful means of marketing that businesses can leverage, if executed properly.
As it turns out, there's a bit of method to the madness when it comes to constructing a social media marketing strategy for trade shows, but, if done effectively, the return on investment can be tenfold.
Don't fool yourself by thinking that you can call it a day after posting a tweet or two, because that's definitely not going to cut it.
If you're looking for guidance on building a beginning-to-end trade show marketing strategy, then check out "The Ultimate Checklist of Trade Show and Exhibit Marketing Tactics" post, and be absolutely sure to steer clear of these seven social media DON'TS when marketing your company online for your next trade show.