3 Must-Have Booth Accessories to Boost Your Trade Show Appeal

Posted by Tom Hand on Aug 11, 2016 7:30:00 AM in Trade Show Success

Effective trade show booth design is structured around a focal point. Most often, this is your display. Be it a banner stand, a pop-up display, or a hybrid display, these structures fill your space and set the tone for the rest of your booth. However, your display needs support. It needs back-up devices to help it shine and further your overall message.

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Buying a Trade Show Display Online is a Snap! Here's how.

Posted by Tom Hand on Aug 4, 2016 7:30:00 AM in Trade Show Success

Hello! Welcome to the wonderful world of trade show displays!

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Opportunity is Knocking: 5 Ways to Avoid Trade Show Flop

Posted by Tom Hand on Jul 28, 2016 7:30:00 AM in Trade Show Success

No one wants to flop, especially when trying something new - like a trade show. Unfortunately, being new puts you at a disadvantage. You're overwhelmed, prone to mistakes and just plain nervous. Despite your best intentions, you aren't functioning at your best. This is part and parcel of being a novice. It's going to happen on some level.

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A Look at Our Top Large-Scale Displays

Posted by Tom Hand on Jul 21, 2016 7:30:00 AM in Trade Show Success

There's nothing like having some elbow room, especially at a trade show where space is at a premium. Choosing a big space is a big decision - and a big investment. You don't want to squander it.

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Trade Show Rules and Regulations: Why Your Exhibitor's Manual is a Must-Read

Posted by Tom Hand on Jul 7, 2016 7:30:00 AM in Trade Show Success

Rules and regulations. Each trade show has a daunting list of them and they vary by show and venue. You can't assume the rules and regulations from one show carry over to the next.

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How “Fake It ‘Till You Make It” Brings Trade Show Success

Posted by Tom Hand on Jun 30, 2016 7:30:00 AM in Trade Show Success

If you feel like you shouldn’t be somewhere, fake it. Do it not until you make it – but until you become it.

– Amy Cuddy

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Creating "Calls-to-Actions" to Drive Prospects to Your Trade Show Booth

Posted by Tom Hand on Jun 16, 2016 7:30:00 AM in Trade Show Success

Trade shows are great opportunities to get the word out about your company's products or services. With the right degree of planning and effort, participation in trade shows can be well worth the marketing dollars spent. This said, trade shows can also be overwhelming to visitors who are bombarded with visual, auditory and other stimuli from the moment they walk in the door.

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Craziest Trade Show Tactics Ever: The LinkedIn Community Weighs In

Posted by Tom Hand on May 26, 2016 7:30:00 AM in Trade Show Success

While trade shows are a very serious and important part of many companies' sales and business development strategies, crazy things sometimes happen. We asked the LinkedIn community to share the craziest trade show tactics they've seen. The post struck a chord.

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"All It Takes Is One" and Other Trade Show Myths

Posted by Tom Hand on May 19, 2016 7:30:00 AM in Trade Show Success

The trade show industry, like all industries, has its fair share of myths. Whether you're new to trade shows or an old hand, you've probably heard your fill. Which are fact? Which are fiction? Luckily, new sophisticated CRM systems, marketing automation platforms, and other technologies are exposing many of them for what they are: unfounded.

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The Four Pillars of Strategic Trade Show Participation (a.k.a. How to Rock a Trade Show)

Posted by Tom Hand on May 12, 2016 7:30:00 AM in Trade Show Success

Marketing and sales teams are responsible for demonstrating positive and concrete return on investment (ROI) for trade show participation. This isn't news.

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Checklist for a Successful Trade Show