Tom Hand

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Trade Show Attire: How to Dress for Success

Posted by Tom Hand on Nov 21, 2015 11:00:00 AM in Trade Show Success

How to Dress for a Trade Show

Has this happened to you? Happened to me once:

And this is the only thing I could think: “Seriously?”

This is an all-too-common occurrence at trade shows that is absolutely detrimental to your company's success at the show and it's also 100% preventable.

If you wish to prevent "that one guy" (or gal) from ruining your company's chances at having the most successful trade show yet, take heed of these trade show attire tips so that your team will look like a million bucks on the show floor.

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The Proven List of Trade Show Giveaways and Swag

Posted by Tom Hand on Nov 16, 2015 8:32:00 AM in Trade Show Success

For attendees, one of the best parts of a trade show is the loot collected throughout the show. Sometimes to the point where they behave more like “pirates” than “attendees”!

Swag gifts are a dime a dozen at conferences but, when done right, they can help your company make valuable connections that could pay off big time in the end.

Here’s our list of proven trade show giveaways and swag gifts that are sure to create a buzz at your next trade show.

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5 Smart Ways to Use Instagram for a Trade Show

Posted by Tom Hand on Oct 29, 2015 6:14:24 PM in Trade Show Marketing

What was once the new kid on the social media block, Instagram has moved its way up the ranks to become one of the most popular and widely used social networks around.

In fact, it's estimated that Instagram has 300 million active users per month and a whopping 75 million users each day. In case you're wondering, that's a heck-of-a-lot of people.

With stats like that, it's a no-brainer that you should be incorporating Instagram into your trade show marketing tactics immediately.

Here are five easy, fun, and effective ways to capitalize on Instagram for your next trade show.

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7 Social Media Don'ts for Trade Show Marketing

Posted by Tom Hand on Oct 29, 2015 9:30:00 AM in Trade Show Marketing

In order to make any trade show a success, it's vital that your company construct a comprehensive social media marketing strategy to implement before, during, and after a show.

Social media has become the primary way that people and businesses communicate with each other, because it's easy, convenient, and immediate.

Not only that, social media has also become one of the most economical and successful means of marketing that businesses can leverage, if executed properly.

As it turns out, there's a bit of method to the madness when it comes to constructing a social media marketing strategy for trade shows, but, if done effectively, the return on investment can be tenfold.

Don't fool yourself by thinking that you can call it a day after posting a tweet or two, because that's definitely not going to cut it.

If you're looking for guidance on building a beginning-to-end trade show marketing strategy, then check out "The Ultimate Checklist of Trade Show and Exhibit Marketing Tactics" post, and be absolutely sure to steer clear of these seven social media DON'TS when marketing your company online for your next trade show. 

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The Best Methods for Trade Show Lead Retrieval

Posted by Tom Hand on Oct 26, 2015 9:30:00 AM in Trade Show Marketing

Trade shows are gold mines when it comes to lead retrieval.

Not only are you able to build brand awareness, but, more importantly, you're able to shake hands with key decision makers and influencers in your industry - which is definitely worth its weight in gold.

Surveys conducted by the Center for Exhibition Industry Research (CEIR) show the following* to be true of trade show attendees:

  • 92% of trade show attendees say they are looking for new products (Source: CEIR: The Role and Value of Face to Face).
  • 81% percent of trade show attendees have buying authority (Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget)
  • 46% of tradeshow attendees are in executive or upper management roles (Source: CEIR: The Role and Value of Face to Face).

*Extracted directly from the Trade Show News Network.

With that said, it's easy to see why mastering the art of trade show lead retrieval is vital to building your business. In order to ensure that you get your money's worth at any trade show, here are three strategic methods for collecting leads. 

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The Ultimate List of Exhibit and Trade Show Marketing Tactics

Posted by Tom Hand on Sep 17, 2015 5:39:41 PM in Trade Show Marketing

There's a bit more involved in exhibiting at a trade show than the concept of "build it and they will come."

You can build it, alright, but we can't promise the right people will come.

For this reason, we've compiled the ultimate list of trade show and exhibit marketing tactics to help your company trump the competition and stand out from the rest.

This is a massive list of marketing tactics and strategies that start from before the your trade show even starts to activities you can do after the trade show ends. 

We recommend you bookmark or favorite this page for future reference.

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